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To "vilify" someone means to heavily criticize and malign them, which involves making them appear negative or harmful in the eyes of others. This term is often used when someone is disparaged in a manner that exaggerates their faults or wrongdoings, resulting in a tarnished reputation. The essence of vilification is the intent to damage a person's image or standing through harsh and sometimes unfounded criticism.

In contrast, praising someone publicly, supporting their actions, or explaining their viewpoint are all actions that would have the opposite effect of vilification. These activities involve respect, endorsement, or understanding, whereas vilifying focuses on condemnation and attack.